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What Pages Should You Build Backlinks To in 2024?

In the realm of SEO, backlinks are akin to the high praise of the digital world. Think of them as nods of approval from one website to another, a signal that says, “Hey, this content’s worth your time.” And when it comes to bolstering your website’s standing in the eyes of search engines, few things carry as much weight as a robust backlink profile.

Key Takeaways

  • Identifying the right pages for backlinking is crucial for SEO success.
  • Both informational and commercial content can benefit from backlinks.
  • Direct linking to targeted pages yields the best results.

Should You Build Links to Your Homepage?

Regarding link building, your homepage should be considered. While it’s true that your homepage might not be the most keyword-rich page, it’s often the face of your brand online. Ensuring a healthy number of backlinks to your homepage adds to the natural look of your link profile​​. For an expert take on maximizing your homepage’s potential, look at Link Building Specialist.

What is Link Building and Its Significance?

Link building is about creating pathways that lead back to your site. It’s not just about quantity, though; the quality of these pathways plays a massive role. Pages drenched in backlinks often find themselves basking in the top tiers of search engine results pages (SERPs)​​​​. The catch? It would be best to be strategic about where these backlinks are pointing.

For a deeper dive into the pricing of link building efforts, consider this insightful piece: How Much Should I Pay for Link Building?

Types of Content for Link Building

When you make backlinks, you use two types of content: informational and commercial. Informative content educates and informs – think ‘How to Grow Tomatoes.’ Conversely, commercial content pushes a product or service, like ‘Best Fertilizers for Home Gardens.’

But here’s a twist: contrary to popular belief, linking to commercial content is not a faux pas. It can be pretty potent if done right​​. To understand more about the intricacies of this process, check out Contextual Link Building.

Strategies for Effective Link Building

Enter the Skyscraper Technique. This approach is about creating stellar content that makes others want to link to your site. But it’s not just about being good; it’s about being the best​​​​.

Direct linking to pages is the sharpest arrow in your quiver. It ensures the link juice – the power passed through backlinks – isn’t diluted​​. And dodging the ‘Black Sheep Effect’ is all about blending in while standing out. Too many backlinks to your commercial content might make you stick out like a sore thumb, so keep it balanced​​.

Link Building Techniques and Best Practices

Creating a linkable asset is your first step. This could be a well-researched blog post, an informative video, or even an interactive tool. What matters is that it offers value that others want to share​​​​.

Other techniques worth exploring include:

  • Broken link building: Replace dead links with your relevant content​​​​.
  • Guest posting: It’s alive and kicking, offering a way to reach new audiences​​​​.
  • Infographics: They may not be the new kid on the block anymore, but they still have their charm​​.
  • Testimonials and blogger reviews: A win-win, where you provide value and get a backlink in return​​​​.
  • HARO: Help A Reporter Out, and they might help you with a high-authority backlink​​.

Evaluating Backlink Quality

Not all backlinks are born equal. A link from a high-authority page, like one from NYTimes.com, is a golden ticket compared to one from a lesser-known blog​​​​. And remember, relevance is critical. A link from a site closely related to your niche is worth more than a random, high-authority link from an unrelated site​​.

Additional Factors in Link Building

Where your link sits on a page also matters. Ideally, you want your links nestled within the main body of content, not relegated to the footer or sidebar​​. Getting links to your content that others choose to give because they like it is better than putting links there yourself.

Anchor text, the clickable text part of a link, also plays a role. Avoid using spammy or exact-match anchor text. Instead, use descriptive and relevant anchor text. This will help improve your SEO.

Should You Build Links to Your Homepage?

Your homepage is like the front door of your online presence. It’s tempting to shower it with backlinks, but hold that thought. Most but not all of your eggs should go in this basket. It’s about striking a balance. You want enough links to make your backlink profile look natural but not so many that your internal pages are left in the dark​​.

For a comprehensive look at the role of a link building specialist in this balancing act, head over to Link Building Specialist.

Link Building Techniques and Best Practices

When building a robust backlink profile, many tactics are at your disposal. From creating linkable assets like awe-inspiring blog posts to harnessing the power of guest posting, the world is your oyster​​​​​​​​​​.

For instance, infographics may have lost some of their former glory but remain a viable strategy. You can also get backlinks quickly by sharing testimonials. It’s a simple and effective way.

Evaluating Backlink Quality

Now, not all backlinks are created equal. A nod from a high-authority site like NYTimes.com is worth its weight in gold compared to a link from a lesser-known blog. But there’s more to it than just authority; relevancy plays a crucial role, too​​​​​​.

More Factors in Link Building

The location of your link on a page matters. Links lost in footers or sidebars have a different impact than those nestled in the main body of content. And let’s remember the importance of editorially placed links. Google gives them a thumbs up, recognizing their authenticity​​.

Anchor text is another critical factor. It gives search engines clues about the content of the linked page. But be wary of over-optimization; it’s a fine line between helpful and spammy​​.

Learning how to make links is about knowing good links, using different kinds of stuff, and trying many ways. If you do it right, the web pages you pick to link to can make your website show up better in search results.

FAQs

What Types of Pages Should I Primarily Focus on for Backlinking?

Focus on pages that align with your SEO goals. Both informational and commercial pages can benefit from backlinks but ensure a natural balance.

How Does the Type of Content Affect Backlink Effectiveness?

Content that is relevant and offers value tends to attract more backlinks. When people like helpful stuff, they often link to it. But it would help if you had a plan to get links when it’s about selling things.

What are Common Pitfalls to Avoid in Link Building?

Avoid over-reliance on one type of backlink, neglecting page relevance, and ignoring the quality of linking sites.

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